Investors belly up to the latest beverage trend: craft liquor

The UpTake: Craft liquor is all the rage and investors want a piece of the action.

L ast year, craft beer was in. This year, it could be craft liquor.

As with the boom of the craft beer market and the growing specialty food sector, there is a growing demand for small brands that feel personalized. That trend has spread to spirits, and investors are starting to notice, according to San Francisco lending platform, CircleUp.

CircleUp, an online platform that connects investors with early-stage, high-growth consumer brands, is seeing a lot of interest in the artisan cocktail sector, from craft liquor to ready-to-drink, bottled cocktails made with high-end ingredients, said CircleUp Chief Operating Officer, Rory Eakin.