It’s wine o’clock: How increasing numbers of women are counting the minutes to that first drink of the day

Maureen Coleman talks to those who say that relaxing tipple marks the start of me-time It’s been a long, stressful day at the office. You flop down on the sofa, kick off your high heels, switch on the television and uncork a bottle of your favourite Merlot or Chablis.

This concept of ‘me time’ has been dubbed ‘wine o’clock’ — that special hour in the day when you can finally unwind with a glass of good wine. But women are no longer reserving ‘wine o’clock’ for a Friday evening. According to statistics an increasing number of middle-class, professional women are breaking the not-on-a-school-night rule and indulging in a mid-week tipple — or three.

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