Jack Daniel’s Country Cocktails Celebrates LGBTQ Diversity with World’s First Projection Mapping Showtruck

Jack Daniel’s Country Cocktails will unveil the first-ever projection mapping showtruck during the LA Pride Festival in West Hollywood on June 9 and 10. The mobile interactive art project, titled “#flavorsofpride”, will feature a 3-minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations. Festival guests will also be invited to be part of the show by having their faces captured and integrated into the visual content. For those unable to attend LA Pride, Jack Daniel’s Country Cocktails encourages supporters to celebrate LGBTQ diversity on social media by sharing their photos and stories using #flavorsofpride.

Projection mapping technology is a new art that takes ordinary objects and transforms them into visual experiences. The technique dates back to the late 1990s, where it was referred to as video mapping, spatial augmented reality, or shader lamps.

The #flavorsofpride projection mapping show will utilize two 3D-printed polygonal mannequins and three of Jack Daniel’s signature wooden barrels as its primary canvases. These display surfaces have been custom-mapped to take viewers on a colorful journey that honors individuality and the modern LGBTQ experience. For the soundtrack, Jack Daniel’s Country Cocktails has teamed up with LGBTQ singer/actress Mikalah Gordon (American Idol), to feature her latest single, “Cry Love”.

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