If we can definitely give Jägermeister one compliment, it’s that they’re consistent.
Since being introduced to America, the brand has never deviated from its original recipe and branding. Until now. Jägermeister Spice, a new cinnamon and vanilla blend, has been described as a “kinder, gentler Jäger,” which actually seems fairly accurate.
The new herbal liqueur contains 25 percent alcohol by volume (50 proof, compared to the original’s 70 proof) and a decidedly increased proportion of sugar. We got our hands on a bottle of new Jäger and by the time it hit our desks, our office had already consumed most of it.
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