Jägermeister Spice Actually Isn`t A Hideous Nightmare

If we can definitely give Jägermeister one compliment, it’s that they’re consistent.

Since being introduced to America, the brand has never deviated from its original recipe and branding. Until now. Jägermeister Spice, a new cinnamon and vanilla blend, has been described as a “kinder, gentler Jäger,” which actually seems fairly accurate.

The new herbal liqueur contains 25 percent alcohol by volume (50 proof, compared to the original’s 70 proof) and a decidedly increased proportion of sugar. We got our hands on a bottle of new Jäger and by the time it hit our desks, our office had already consumed most of it.

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