Johnnie Walker’s celebratory premium blend, Johnnie Walker® Gold Label Reserve™, will now be part of celebrations across South Africa. Arriving on our shores in November 2012, Johnnie Walker Gold Label Reserve is the perfect blend to inspire celebrations, and is specifically created to commemorate life’s symbolic moments, with a dash of glamour.
Elaborating on the launch into market, Nyimphini Mabunda Head of Portfolio – Brown Spirits says, “We are very excited to share Johnnie Walker Gold Label Reserve with South Africa, to celebrate the feat of bold individuals and young visionaries who have made a name for themselves and are poised to become legends.”
Johnnie Walker Gold Label Reserve is packaged in a luxurious new bottle that is visually captivating. The liquid is a unique premium blend crafted by the Johnnie Walker Master Blender with exceptional aromatic intensity that comes from handpicked reserve casks. The drink boasts a structured multi-layered blend with a smooth balance of luscious sweet fruits that evokes deeper honey tones, before completing the palate with lingering waves of wood and light sweet Scottish west coast smoke.
Rudy Paoli, Managing Director of Global Reserve, shares, “Johnnie Walker Gold Label Reserve is a golden blend that contravenes all pre-conceived notions of whisky; it can be enjoyed on its own or as part of an exceptional cocktail, expelling bursts of flavour. It was created to honour empowered individuals who have the attitude and tenacity to strive for new heights of success. By adding this whisky to our super deluxe range, consumers now have a truly perfect choice to toast and share at legendary celebrations.”
Johnnie Walker Gold Label Reserve is an uncompromising and ageless blend of passion, boldness, courage and dedication from the people who built the Johnnie Walker brand over generations of blending expertise – the ideal embodiment of legendary celebrations.
The Gold Label Reserve, or the “celebratory blend”, is the perfect Christmas gift that will appeal to bold individuals and young visionaries the world over who are looking for a whisky that can be enjoyed on its own or in whisky cocktails. The expected retail price is R549.90.
