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Jose Cuervo Appoints UK’s First Salt Sommelier

Tequila brand Jose Cuervo has appointed its first “salt sommelier” for the UK market.

Bartender and drinks consultant Max Venning was tasked with finding the ‘finest salts’ across the nation to create three Jose Cuervo Tradicional-based Margarita cocktails.

He sought to understand how different regional varieties of salt impact the flavour of Cuervo Margaritas, travelling to the British salt hubs of Anglesey, Isle of Skye and Maldon.

read more on thespiritsbusiness.com