Jose Cuervo Is Launching A Tequila-infused Hard Seltzer

These days, there’s no shortage of choices when it comes to hard seltzer, as it seems like every alcohol brand has its own version.

The latest? Jose Cuervo, which debuted its new tequila-infused Playamar Hard Seltzer in four flavors: lime, grapefruit, mango and black cherry. A bubbly take on the traditional margarita, the seltzers have 90 calories and 4.5% alcohol by volume (ABV) per 12-ounce can.

The seltzers are made with natural flavors — no artificial sweeteners — and they have zero sugar and zero carbs.

The brand took to social media to announce that they had “canned Cuervo,” just in time for the warm weather to arrive. Check out the brand’s tweet from April 9.


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