Jose Cuervo Launches Special Edition Rolling Stones Especial Silver Tequila at Oppikoppi

Jose Cuervo is more rocking than ever, as it reveals its new special edition Rolling Stones Jose Cuervo Especial Silver tequila.

Launched at SA’s biggest rock festival, Oppikoppi, festivalgoers had the opportunity to party like rockstars in celebration of the legendary Rolling Stones 1972 North American tour and the drink that fuelled it. Jose Cuervo brought a taste of this iconic rock band to the festival to launch the special edition bottle, which will be on shelf mid-August.

This year, almost five decades after the “Tequila Sunrise Tour”, Jose Cuervo pays homage to the group’s hedonistic past as it reveals the story of how the two rock ‘n’ roll icons met back in 1972 with the new special edition bottling of The Rolling Stones Tour Pick. The tour became rock’s most glittering moment, a tour on a scale that had never before been attempted. With 48 sold out shows, it turned into the greatest extended party of all time, a once-in-a-lifetime bash at which both the famous and infamous were all invited guests.

oppikoppi

South Africans embraced the spirit of the Rolling Stones with some exciting additions to the festival like a giant “Lapping Tongue”, and a ‘70s inspired backstage Jose Cuervo deck to celebrate its part in making rock history.

This is the largest partnership and brand campaign in the spirit’s history which aims to fuel the rebellion of rock ‘n’ roll by leveraging an iconic brand, iconic band and iconic festival as the launch of the special edition Rolling Stones Jose Cuervo Especial bottle celebrates the glitz, glam and controversy of the 1972 Rolling Stones “Tequila Sunrise Tour”.

Many believe that tequila is just for shots but in reality, it’s versatile and full of character in a mix and as a long drink, with a crafted blend of sugars and flavours that ensure full-bodied taste.

The special edition Rolling Stones Jose Cuervo Especial bottles will be on shelf in mid-August at a recommended price of R209 a bottle (750mL. Blue agave. 43% alc/vol).

For more information go to Facebook.com/JoseCuervoSA or join the conversation on Twitter @JoseCuervoSA #RockWithCuervo