World-famous comedian and entertainer Kevin Hart has entered the celebrity booze game with the launch of his own tequila brand. Gran Coramino is made in partnership with an 11th-generation tequila maker named Juan Domingo Beckmann, whose family has been in the tequila-making business for over 250 years.
Driven by Hart’s mission to introduce a high-quality product to a new community of tequila drinkers, Gran Coramino debuts with one of the smoothest Reposado Cristalinos, an aged, clarified tequila, on the market.
Kevin Hart shares, “I’ve had a passion for tequila for a very long time and have always wanted to create my own. Through this process, I was able to truly be part of the development from the ground up and create a vision based on the tequila that I love.” When it comes to the taste, Hart was set on creating “the perfect Tequila Cristallino. Something that both a true tequila connoisseur and a novice would enjoy.” He explains, “I wanted Gran Coramino to be something different in the market, to tell a story that hadn’t been told before. For my fans, for my culture. A tequila that could be presented to my generation correctly.”
As a successful entrepreneur, Hart continues to raise the bar for what’s possible for entertainers. His media company Hartbeat recently sold a $100 million stake to a private equity firm, valuing the company at more than $650 million. It’s no surprise that Gran Coramino’s brand motto is ‘Hard Work Tastes Different’ considering all that Hart has accomplished since starting out as a stand-up comedian. He reflects, “To me, it means that you can’t have an amazing result without putting in the hard work. As an entrepreneur and businessman, you need to be willing to put your heart and soul into any project. You have to be a part of the product and that means being there every step of the way, from the distilling to the final bottling and packaging. Gran Coramino was a labor of love and I think that comes through in every aspect, especially the taste.”
Gran Coramino Reposado Cristalino will be available for pre-sale exclusively through ReserveBar on May 2nd ($60 a bottle) and will be available for in-store purchase in June. For more information, visit grancoramino.com.