Lexus challenged the status quo in 1989 as a newcomer to the luxury auto segment. Not only did it deliver on value, but the cars were seriously good. And the right complement for a good product is a well-executed advertisement.
The Japanese luxury brand got that right as well in a classic ad spot many simply call “Champagne Glasses.” Thirty years after the brand’s beginning, Lexus is back to see if it still has the stuff to keep the fragile glass from tumbling over.
For those who haven’t seen the original ad, it’s embedded below. Basically, Lexus shows it builds a refined machine by stacking a house of champagne glasses on the hood of an LS 400. Strapped to a dyno, the Lexus rolls to 145 mph and the champagne glasses don’t budge. Even with the voiceover, the ad spoke for itself.
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