Lionel Richie seduces beer drinkers in new Tap King commercial

Lionel Richie can see it in your eyes and see it in your smile. You want to watch him sing “Hello” as he hands off a cold brew, and now you finally can thanks to a new ad for in-home beer system Tap King.

Tap King already sounds pretty awesome — it’s essentially a mini-keg that’s a lot sleeker and easier to tap. But scoring Richie on a white grand piano inside your fridge? That’s the move of a true maverick!

Take a look at the commercial here.