Longneck aluminium beer bottle makes African debut

SKOL will use the Impact bottle as part of its premium range for clubs and bars, targeting young consumers between the ages of 22 to 28.

Antti Laakkonen, business manager, Alcoholic Beverages, Ball Packaging Europe, told FoodProductionDaily prior to this launch, SKOL used glass and can packaging from local suppliers in Africa.

Expensive appearance

SKOL will use the Impact bottle for more upmarket venues to attract its target market,” he said.

The aluminium metal packaging has an expensive appearance because it comes in eight different colours and has a shiny surface.

It is the first time the longneck bottle has been launched in Africa for a premium beer range. Prior to that, we had a shortneck version of the product.”

According to Laakkonen, aluminum bottles are in growing demand, as they are seen as the absolute premium form of metal packaging.

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