Marie Brizard to launch a cannabis vodka called Shotka

Marie Brizard Wine & Spirits is to launch a “bold and daring” brand of cannabis-flavoured vodka at TFWA World Exhibition & Conference in Cannes next week.

The French drinks group, which recently changed its name from Belvedere, describes Shotka as a “premium” cannabis-flavoured vodka targeted towards “rebellious night-clubbing fans”.

First launched in Spain this summer in partnership with nightlife company Matinée Group, Shotka is said to have the “unique” taste of cannabis, without its narcotic effects.

Spanish actress Rossy de Palma promoted Shotka through a video teaser played at Matinée Group’s Circuit Festival, while 600 Shotka parties were held around the country.

The brand now plans to roll out acorss the US, Canada, Poland, Denmark, Bulgaria, France, Lithuania, Estonia, Georgia and Ukrains, as well as global travel retail.


more on thespiritsbusiness.com