Hollywood actor and film producer Mark Wahlberg is launching his own tequila.
Flecha Azul was co-founded by Mexican PGA golfer Abraham Ancer and entrepreneur Aron Marquez. This duo and their contagious passion, said Wahlberg, is the reason why he will be investing in Tequila.
Speaking to the press, Wahlberg said: “It’s funny because when it was first mentioned to me I said ‘absolutely not’ … They were like, ‘This is not what that is, we have two amazing guys who are really young and like-minded.’” He then added: “I said I want to put my money where my mouth is and cut a big cheque and get involved with your brand and utilise all of my resources … everything that we have we are going to tap into and utilize to make sure this brand is as successful as possible.”
The actor became the main investor in Flecha Azul Tequila in 2021 when he was also able to visit the brand’s distillery in Jalisco, Mexico, which has been owned and operated by the family since 1840.
Flecha Azul sells five different kinds of Tequila: Blanco, Reposado, Anejo, Cristalino and Extra Anejo. Even though they are only available in California, Texas, Nevada and Georgia, they will be available in the entirety of the U.S. later this year.
Wahlberg, however, is far from the first Hollywood a-lister to invest in Tequila: George Clooney and Rande Gerber’s launched Casamigos Tequila in 2013 and sold to Diageo in 2017 for around $1 billion.
Dwayne ‘The Rock’ Johnson just came up with his own tequila – Teremana – while Kendall Jenner has her own line called 818.
Wahlberg is aware of this competition in the tequila business, and thinks that competition is a good thing. In fact, he said: “The space is growing thanks to guys like Dwayne who have created a lot of awareness and excitement.” And he concluded: “We’re coming for everybody’s spot … We plan on being the best because we have the best product out there. It’s the best value proposition for the customer.”