Martha Stewart Is Launching a Wine Company

Martha Stewart already has a meal kit service. Now, she’s got plans to sell wines that could potentially pair nicely with those home-cooked meals.

The lifestyle guru on Wednesday has announced the launch of Martha Stewart Wine Co., which aims to sell wine lovers a collection of wines that are personally curated by Stewart. The business is also offering monthly wine club and year-long gift subscription services. The initial starter kit on the website is a pack of six bottles of wine for $59.99 and includes wines from Spain, California, Italy and France.

“We believe this new launch of Martha Stewart Wine Co. will become a significant business for us over time,” said Karen Murray, CEO of Sequential Brands. Sequential, a retail licensing company that owns brands including Joe’s jeans and Heelys shoes, paid $353 million for Stewart’s company in late 2015. With that acquisition, Stewart joined Sequential’s board of directors.

more on