Matcha, the green tea popular for centuries in Japan, has crossed the Pacific Ocean. Tea sales in the U.S. have increased five-fold in 25 years, to more than $10 billion dollars.

Americans still consume coffee over three times more than tea for their caffeine fix, but matcha is poised to break through, thanks to its caffeine kick and health benefits, reports CBS News correspondent Vinita Nair.

Graham Fortgang was a daily coffee drinker. He needed the jolt, so he ignored the drawbacks.

“Espresso energy drinks make my heart race. I have little acid reflux issues, so I was looking for something that was not only gentler on my body but would result in, what I call, a more sustainable fuel,” Fortgang said.