Matt Damon launches Buy a Lady a Drink initiative

Matt Damon wants you to “Buy a Lady a Drink”… of water.

The 44-year-old actor — a longtime advocate for water conservation — along with and beer giant Stella Artois have launched a social impact campaign that aims to drive awareness to the world’s water crisis

“Buy a Lady a Drink” looks to help the 750 million people around the world who live without access to clean water. According to the campaign’s website, the water crisis “disproportionally affects women, who walk a combined 200 million hours a day to collect water for their families.”