Like plenty of normal people, I buy wine mostly based on the label. Sure, price is important — and those little cards with the scores help, too — but, frankly, if I do not like the label, I will not buy the wine, simple as that. You know that wine with the three moose wearing sunglasses? It’s called 3 Blind Moose? Yeah: I hate that label. I will never buy that wine. This is actually reasonable, I think. Unless you have an extensive knowledge of regions and grapes, the wine you choose is simply not going to matter all that much. What’s the worst that can happen? Unless it literally tastes like those sweat socks that wine people insist on using as a flavor comparison, you still end up with a bottle of wine you can drink. And last time I checked, a bottle of wine will get you nicely buzzed with your friends over the course of an evening no matter what you choose. So why not choose based on the label?