Finance and Economic Development MEC Alan Winde has slammed a local wine manufacturer for packaging alcohol in colourful containers resembling “kiddies’ juice”.

Addressing Dunoon liquor traders on Monday, Winde said Mal Piet, a rosé sold in colourful 250ml containers with a mini-straw attached, should be banned. Packaging wine in containers that were “appealing to children” was irresponsible and should not be on the shelves.

The 250ml cartons, manufactured by Cape Wine Works in Milnerton, are sold at R5 each and R30 for a pack of six.

“We want responsible liquor traders in the Western Cape, not this,” said Winde, holding up a pink carton of Mal Piet.

“This is not a responsible way of selling liquor. The way the marketing and packaging is done, it does not look like wine. It looks like cooldrink or kiddies’ juice.”

Mal Piet comes in pink, light blue and yellow packaging.