A new start-up company called Merriment&Co has entered the South African liquor space and is set to bring exciting new brands to local consumers.
The company was founded by Dirk J Ullrich, who saw a gap in the market for distinctive new tastes and fresh alcohol brands. He is no stranger to building new brands from scratch. In his 21 years of marketing, he turned brands such as Marlboro and SKYY Vodka into household names in South Africa.
Using their wide experience in the market both in Africa and abroad, Merriment&Co has chosen to market and manufacture peculiar international brands, based on a clear understanding of the South African lifestyle, palate and pocket.
The following brands are currently available under the Merriment&Co portfolio:
Sierra Tequila
Europe’s number 1 tequila is just the ticket for Margaritas and other classic tequila serves. It even comes with its own tiny sombrero.
Dubliner Irish Whiskey and Dubliner Caramel
Designed to capture the essence of Dublin culture, the Dubliner Irish whiskey is a blended Irish Whiskey aged in Bourbon casks. Sweeter than the original, the Dubliner Caramel Liqueur is great if you crave the bite of whiskey but want a little buffer. Also mixes well into a variety of whiskey-based cocktails.
Champagne Piper-Heidsieck
Piper is not only one of the world’s favourite Champagnes, it’s also one of the greatest value-for-money authentic Champagnes available.
CHOYA Umeshu Liqueur
CHOYA is the biggest producer of Umeshu in the world. Umeshu is a traditional Japanese liqueur made from ume fruit. A perfect balance between ume extract and alcohol is achieved by aging the whole fruit, with the stone still inside. It’s the ideal companion to sushi.
Feeney’s Irish Cream Liqueur
Feeney’s Irish Cream Liqueur is a smooth rich liqueur made with the freshest cream from the heart of Ireland, blended with the finest Irish Whiskey.
Opulence Red Wine
Sourced locally from an organic wine producer.
B to B mixer range
Aimed at professional barmen and chefs, the range includes fruit purees, Easy Cocktail non-alcoholic cocktail bases, and syrups.
Visit merriment.co.za for more information on the brands.
