Drinkers of a vodka brand known for its distinctive polar bear logo are getting more than just the liquor they bargained for: food for thought with bearless bottles meant to illustrate the ravages of climate change.
The limited batch of Polar Ice Vodka bottles from which the brand’s polar bear has been scratched is meant to prompt consumers of the Canadian brand to ask themselves “Where’s the bear?”, the company said in a statement.
It’s a “nod to what the future will look like as the polar bear population declines and sea ice continually melts in the Arctic,” it added.
The predators’ populations are likely to fall by more than 30% by around mid-century as global warming shrinks their habitat amid thawing Arctic sea ice, a 2015 study by the International Union for Conservation of Nature has found.
more on star2.com