Listen, I’m not saying that Miami Heat star forward Jimmy Butler’s impromptu coffee shop inside the NBA playoff bubble in Orlando has been the key to the team’s near-flawless success thus far, but how else do you explain a five seed blasting past the four and one seeds—only posting a single loss—and are on their way to doing the same to the two seed Boston Celtics? Clutch shooting? Lock down defense and show-stopping blocks from Bam Adebayo? Maybe. But’s what more likely is that Butler’s Big Face Coffee is the gasoline fueling this fine-tuned basketball machine. And Butler, every the shrewd business man, has applied to trademark it.

As we previously reported when the news first broke a few weeks back, Houston native Jimmy Butler took what can only be described as an abysmal coffee situation inside the NBA bubble at the Epcot Center as an opportunity to earn a little extra coin off of his well-compensated professional athlete counterparts. Operating a pop-up out of his hotel room under the name Big Face Coffee, Butler charged caffeine-deficient NBA players a flat rate $20 for their choice of “lattes, pour-overs, cappuccinos, Americanos, espresso, red eyes, mochas, macchiatos, and cafe au lait served in your choice of small, medium, or large.” Cash only. No IOUs. It was a fun story, especially for we coffee-loving sports-deprived sorts.