NESCAFÉ GOLD Celebrates Jewellery And Diamonds In Crafted Beyond Compare Winter Campaign

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If quality coffee and designer jewellery boost your motivation to get out of bed in the morning, then a jar of NESCAFÉ GOLD should be on your grocery list this winter. To celebrate the unveiling of its Crafted Beyond Compare 2021 campaign, the popular instant coffee brand is giving away designer pieces to South African citizens with a refined taste for local craft.

Two prominent jewellery makers in the country have been commissioned to create unique, one-of-a-kind pieces inspired by the craft and luxury of NESCAFÉ GOLD.

We are very excited about the partnership with Nungu Diamonds and Xesha watches. Similar to our coffee beans which are carefully golden roasted to give the rich, smooth and rounded taste, the same can be said about the making of these jewellery pieces. These exclusive pieces can only be won as part of the NESCAFÉ GOLD Crafted Beyond Compare Competition upon purchasing any two participating NESCAFÉ GOLD products.

Nivasha Pather, Marketing Manager, NESCAFÉ, Nestlé South Africa

Up for grabs

Each month from May to August, coffee lovers can win a bespoke 18 karat yellow gold watch made by Xesha Timepiece and/or a set of jewelery from Nungu Diamonds.

The Watch

African watchmaker Kholofelo Xesha Masha of Xesha Timepieces designed a wristwatch to highlight the great amount of time and care that goes into every jar of NESCAFÉ GOLD in order to deliver a coffee unlike any other.

It is never just a watch or another time-piece for us, in the same way that it is never just a cup of coffee, it is for the discerning taste of the person seeking the finer things in life for which NESCAFÉ GOLD is known. This collaboration has allowed us to share part of our African story with NESCAFÉ and allow NESCAFÉ to share their inspiring story through our time-pieces.

Kholofelo Xesha Masha of Xesha Timepieces

The Jewelery Set

Kealeboga Pule, who along with his wife Ursula, founded Nungu Diamonds, explained that their primary inspiration came from “the luxurious matte finish of the NESCAFÉ bottle packaging, logo and the coffee bean.

We used an oval-shaped natural mined diamond in the pieces, paying homage to the coffee bean. This beautifully parallels Nungu Diamonds’ passion for the provenance of each diamond we sell, with NESCAFÉ’s commitment to sustainably sourced coffee beans.

Kealeboga Pule

How to win

To stand a chance to win one of the finely crafted South African gems, all you need to do is:

  • Purchase a jar of NESCAFÉ GOLD from May till August at your nearest retailer.
  • Follow @nescafeza on Instagram and Facebook for further details.