Last month, a revamped Nescafé Gold coffee was launched in South Africa.

One of the country’s most popular instant coffee brands, it is now packaged with a new “brushed champagne gold lid and sleek shape”, according to its producers.

More importantly: its recipe has been changed, and now includes Arabica beans that are ground ten times finer.

According to Nescafé, this crafting process allows for “the soul of the bean to be revealed for a finer and fuller taste”.

Not everyone was feeling the bean’s soul, and reactions on South African social media have been mixed:

Nescafe Gold Blend have changed their packaging, and along with it, their taste. Harrumph. I may have to switch instant coffees… (Yes, coffee snobs, I still rely on instant coffee to get me through the day…)

— Cathryn Reece (@CathrynR) June 25, 2018