Riebeek Cellars, the oldest winery in the Swartland, has unveiled a new look highlighting its old roots, with a series of labels depicting the historical landscape of the Cape in a backdrop of eye-catching sky-blue and vivid green.
The labels, designed by wine brand specialists Fanakalo, feature on the Riebeek Collection Wines and were officially launched at an event in Riebeek Kasteel recently.
Riebeek Cellars cellarmaster, Zakkie Bester said the new design was prompted by the wine consumers’ increasing need for labels with heritage, but which also lean towards fashionable and perky graphic design.
”Riebeek Cellars has been making wine since 1941 and the labels connect us to the place that we call home,” he said.
The Riebeek Collection wines, all under screw cap, are aimed at consumers searching for wines in the pocket-friendly bracket of between R30 and R45 which at the same time over-deliver in terms of quality. The brand has moved with the times by catering to an increasingly style-conscious wine-lover in a market for which the term ‘heavily-traded’ is an understatement.
The Riebeek Collection comprises of a Chenin Blanc, Sauvignon Blanc, Shiraz Cinsaut, Viognier, Chardonnay, Pinotage Rosé, Shiraz, Cabernet Sauvignon, Merlot, Cabernet Sauvignon Merlot and Cape Ruby, and are widely available in supermarkets and leading retail outlets.