New range of soft drinks is title sponsor of InneSense Cellar2Cellar Trail Run and Wine Experience

InneSense, an exciting new range of soft drinks reminiscent of the traditional values of the good olde days, is the main sponsor of the 2nd Cellar2Cellar Trail Run & Wine Experience in the picturesque Paradyskloof outside Stellenbosch on Saturday, 17 September 2011.

With traditional Ginger Beer, Cloudy Lemonade and Old fashioned Cream Soda at the core, the new range, is inspired by real old fashioned recipes of a bygone era made with the finest ingredients and free of any artificial additives. The InneSense range also introduces two new innovative conscience-friendly soft drinks, Vanilla Rooibos Soda, sure to become a South African classic, and Guarana Berry Soda made of an energising blend of Guarana and Goji berries.

The new InneSense range comes in a 275ml collector’s glass bottle featuring iconic Hollywood-style images from the 1950’s harking back to a nostalgic time when the only things to be preserved were memories; before the reliance on artificial preservatives, flavourants and colourants.

The 12 km InneSense Trail Run & Wine Experience starts and finishes at Blaauwklippen and winds its way through the vineyards of Vriesenhof, Dornier, Kleinood, Waterford and Stellenzicht, all renowned for their exceptional wines. In addition to water along the route, the six participating wine farms will encourage the trail runners to linger and taste their wines, cheeses and other treats by Roses Handmade Confectionary on offer. Talented musicians and ballerinas will add to the festive atmosphere along the route with InneSense at the start and finish.

The InneSense Trail Run & Wine Experience begins at 08h30 with a staggered start every 15 minutes to ensure a leisurely atmosphere at the cellar tastings. More serious participants can opt for the Trail Run without the Wine Experience starting at 08h00. The Trail Run &Wine Experience costs R250 whilst the Trail Run without the wine tastings for more serious participants costs R100 per person.