A new single serve PET wine glass is getting set to ramp up its UK distribution following a deal with Les Grands Chais de France.
Inova Simple Inspiracion, based in Spain, owns the rights to Singlz and Quart Vin Glass in Europe, Russia, the Middle East and Asia.
Simon Robertson, business development director for the firm, told harpers.co.uk: “We picked up the concept in 2011, but we realised that without a major filler supporting us we couldn’t get to the price we needed to be at. ”
It has taken one year of working with French wines and spirits producer Les Grands Chais de France to get everything in place for a wider launch. “Only now we’re ready to go to market,” he said.
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