Non-alcoholic Guinness hopes to address beer challenges

The company is trialling Guinness Zero, its 0% ABV version of its famous Guinness stout, in Indonesia.

Diageo says it has been seeing increased demand in the non-alcoholic beer category in Asia. It has also been seeing disruption in Indonesia, where recent legislation banned the sale of beer in mini marts and convenience stores – leading to volume decline of around 40% since the changes were announced in January. Diageo expects to see such disruption continue into FY 2016.

Innovation in response to changing consumer demands and market trends is an important part of Diageo’s strategy in Asia, the company said as it released its FY2015 results in June.

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