Packaging Spotlight: Like Father Like Son wine collection

Bon Courage in Robertson, South Africa, recently rolled out a new design theme for their popular Like Father Like Son wine range.

The new design illustrates the profiles of a father and son.  This symbolises the family unity the Bon Courage Bruwers have maintained over the course of three generations. It also serves as an invitation to the consumer to symbolically become part of this family and its traditional values by enjoying the fruit of their labour.


The three wines in this collection are straightforward and without pretence therefore the pleasant, welcoming and simplistic design – all in the spirit of a cheerful family gathering.

The three wines in the Bon Courage Like Father Like Son collection are a Chenin Blanc, a Merlot/Cabernet Sauvignon blend as well as a Pinotage Rosé.

The wines are sold at R39 per bottle at cellar door or are available at retail price from various liquor outlets in South Africa, including Pick ‘n Pay, Spar and Makro.