Packaging Spotlight: Luchador Wine

There are several cool things about this Australian Shiraz, Luchador Wine.

The first is obvious: the eye-catching label with its bright illustrative work, imagined by the creative design team, Morning Breath. The comic book-esc feel of the labels turn what could have been ordinary bottles into collectors items. The second great thing about this wine is its name and poster-boy: the Luchador. That’s right, those oh-so-famous Mexican wrestlers.