This wine has taken a different approach in marketing by catering to women and has appropriately been named Mad Housewife Wine. Its tagline : “What’s domestic bliss without a little wine?”
The brand’s philosophy: Above all else, wine should be fun, relaxing, and something you can afford to look forward to at the end of each and every day. This is your time. Time to enjoy a moment to yourself. A moment without the madness.
Wine should never intimidate, make you think too hard, or create a new line item in your budget.