This is not any old wine label made from newspaper, it won The Best Packaging Awards at the 2009 Create Awards!
The brief is to create a new series of wine labels from scratch. The name and label needed to take advantage of the high profile of Marlborough wines across the globe. It needed to have a clear point of difference from other labels, as well as needing to standout on shelf, have a sense of humour and most importantly create a talking point. If there was a way that the labels could re-invent themselves each year this would also be an advantage as the grapes were specifically selected for each variety and need to display individual characteristics.