Packaging Spotlight: The Trash Bin Wine Range

According to Dieline, it started out as a cheeky concept based on many Australian wines – Penfolds in particular – who use the specific ‘bin’ number to identify their wines.

The Design Agency used the fact that in the U.K bins are usually associated with refuse or garbage and then twisted the concept by taking photos of regular garbage bins outside houses in the U.K. As is quite common, householders paint their respective house number on their bin to identify it as theirs.