One of the leaders in the Belarusian spirits market, Zavod Bulbash, offered ARMBRAND studio to develop design for high-premium Triple Seven Vodka, using black, grey, and blue colors.

Triple Seven Vodka is a blend of seven spirits filtered through coal, silver, and nano-filters.

Taking into consideration the customer’s regard to the color palette, the agency interpreted the product story as three multi-colored stripes, which correspond to the sequential filtration stages. On this background, the simple, bold and contrast trademark looks remarkable.