Packaging Spotlight: USB Port Wine

Due to a new EU trade rule, wineries can’t use the word “port” on their label unless the wine was actually made in Portugal. California’s Peltier Station Winery, however, discovered a loophole and they called their new dessert wine “USB” and put a tree with USB roots on the label. The binary code above the name on the front also spells out Peltier Station Winery, completing the look on this design.