Packaging Spotlight: Volére wine handbag

The Volére wine handbag is styled to resemble one of those chichi Milanese shoulder bags. The bag holds 750ml of Italian red, white or rosé, which can be accessed by a discreetly concealed side-tap.

Premiered earlier this year by the Californian wine retailer Volére, it has had an enthusiastic reception that hints at how far the market is moving beyond the idea of wine in conventional glass bottles.

Volére (US$13) wraps its wine in a box shaped like a purse – complete with strap.