Called Zarb, a French colloquialism meaning ‘bizarre’, the brand had a pop-up shop in Amsterdam until January where the bottle designs were on display.

For the new collection, THEY (Ad Age’s Small Agency of the Year 2009) are again working together with international pioneers such as deep sea photographer David Shale, underwater photographer Zena Holloway and renowned costume designer Vin Burnham.

Zarb is a unique combination of traditional champagne with an unconventional look.