Buying a box of vino isn’t the the only way to purchase packaged wine that isn’t in a bottle.

Every year, McCann Vilnius creates limited-edition wine packaging as a way to tell its clients that it is constantly reinventing itself. This year McCann Vilnius took a fresh perspective on its packaging a made a package that looks like a paint can.

The agency is aware that the wine it is packaging isn’t the best tasting wine in the world. Instead of marketing it off the taste, the team wanted a different way to bring some exposure to the wine.