Years before he was James Bond, Pierce Brosnan was Remington Steele. So years before there were martinis in Brosnan’s life, there was tequila.
“Remington Steele took me to Mexico, and I remember drinking tequila there for the first time and remember the joy of doing that TV show,” Brosnan tells Robb Report. Around the time he starred in that 1980s dramedy about a pair of private eyes, the Irishman also appeared in a 1986 ad for Cuervo Gold, touting his “dashingly suave, yet disarmingly charming Margarita recipe.” An appreciation for agave set in.
More than three decades later, Brosnan has reacquainted himself with tequila as the global ambassador for Casa Don Ramón, which today announces three new, limited-edition expressions in Swarovski crystal-embellished bottles: Plata for $250, Añejo for $349 and an Extra Añejo for $399.
The relationship between Brosnan and Don Ramón began about a year ago. “We met and they were very affable—we just got on well together,” Brosnan says. “I really liked the product. And they allowed me to produce and bring in a photographer and DP [director of photography] to create the commercial.”