Over a third of UK consumers named Pimm’s as the beverage they are most likely to drink during the summer months, according to research conducted by Instantly.
The same study also found that over a quarter (29%) of respondents name the cider brand, Kopparberg, as their preferred summer drink.
Corona (24%), Rekorderlig (16%) and Sol (15%) were some of the other major brands’ respondents were most likely to drink during the summer.
Limited edition drinks also proved popular amongst consumers with over three quarters (79%) of respondents saying that they like to try new or limited edition drinks in the summer. Both flavour and taste were the main reason behind this decision whilst the summer season itself proved to be a major factor for over half of respondents (51%).
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