Pink cider set to be the sip of the summer

First there was the rosé revolution and then the pink gin phenomenon, now cider has been given the rose-tinted treatment and pink cider is set to be the sip of the summer.

Among the cider brands turning their drinks pink are Angry Orchard, MillerCoors, Strongbow and Bold Rock, each keen to capitalise on the millennial thirst for all things pink.

Made from six different apple varieties, Angry Orchard’s Rosé Cider is inspired by rosé wine’s light, refreshing, fruity character. It gets its rosy hue from the inclusion of a red apple in the blend, which also lends the cider tart hibiscus notes.

Meanwhile, MillerCoors, Bold Rock and Strongbow’s rosé ciders have an apple base and include ingredients like pears and rose petals to add to the aromatics.

“Rosé is up on the bell curve, it’s a prevalent trend, but it’s not reached its apex,” Ken Harris, managing partner at Cadent Consulting Group, told CNBC.

Rosé sales were up by 40% in the 12 months to 2 December according to Nielsen. At the same time, apple cider sales have stabilised after six years of solid growth.

Cider makers are hoping pink expressions will ignite millennial interest in the category.