Popstar Nick Jonas Is Working With A Vodka Company To Launch A New Tequila

Singer Nick Jonas wants in on the Tequila boom and is working with vodka-maker Stoli and menswear designer John Varvatos to turning his dream into a reality.

The new premium tequila called Villa One is being produced and sold by Stoli Group, best known for selling Stolichnaya vodka.

Debuting with three expressions—silver, reposado, and añejo—and priced between $45 and $60 a bottle, Villa One is aiming at higher-end tequila brands including Bacardi’s Patrón and Diageo’s Casamigos.

Stoli Group says that Jonas and Varvatos are co-founders and partners in the brand with an equity stake. And though no money has been exchanged with their backing of the Villa One brand, Jonas and Varvatos would benefit from profits down the road.

The tequila launch is the third collaboration between Jonas and Varvatos. “The first was a fashion collaboration and then the fragrance,” says Jonas. “Given our affinity for tequila, Villa One was the perfect next step.”