Pernod Ricard, the maker of Absolut vodka and Malibu rum, is feeling the pain from China's anti-crime campaign. The liquor giant's sales of Chivas Regal w...

Pernot Ricard lowered its yearly growth forecast from around 8% to between 5% and 7% as uncertainty has "probably notched up a bit."

Pernod Ricard has signaled its rising concerns about global trade and Brexit with a single word. The maker of Malibu rum and Absolut vodka warned of a 'pa...

Shutterstock/Roxane 134 Absolut , a brand of vodka produced in Sweden , is known for its striking print advertisements, which ran for 25 years . Virtually every ad had two things in common:

Five pieces of work have been selected by Absolut and Pernod Ricard from 500+ designs sent from all over the world for the location inspired edition

The Drum DADI Awards are on a mission to share the best practices, companies and people in our industry with our readers to help them make better decisions. Our best in class judges will help us do ju

Have your products and services become commodities? Are you forced to compete on price, discounts and other concessions? Take a lesson from a former dish washer and French master marketer,

French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that court

Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

The spirits maker is using demand-planning software to improve its distribution to international markets marked by shifting consumer tastes.