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There’s One Key Ingredient Missing From Your Absolut This Year


Swedish vodka brand Absolut is produced using only ingredients from southern Sweden. But this year, there is one problem.

 

Pernod Pushes Conviviality In First Corporate Campaign


Absolut vodka owner Pernod Ricard has launched its first global corporate campaign ? Be a Convivialist ? to promote ?more conviviality? in the world

 

Top Vodka Brands Go On Offense With New Innovations, Campaigns


Much of the attention in the U.S. vodka category has been centered on the meteoric rise of Tito’s, which continues to soar, advancing by an estimated 22% to 7.4 million cases last year, according to

 

Over 30 Romantic Cocktails To Whip Up On Valentine’s Day


Whether you are having a romantic dinner at home or hanging out with your best friends, this Valentine's Day mix up a delicious and festive cocktail!

 

Family-backed Pernod Ricard Has Change In Mind


With activist investor Elliott Management on its back, the company says it will communicate on future changes once approved

 

Family-backed Pernod Ricard Has Change In Mind


With activist investor Elliott Management on its back, the company says it will communicate on future changes once approved

 

Dimitri Jansen Appointed Pernod Ricard Sa’s New Marketing Director


Pernod Ricard South Africa has appointed Dimitri Jansen to replace Charl Bassil as marketing director...

 

Three Vodka Based Cocktails That?ll Jingle Your Bells This Festive Season


Three vodka based cocktails that?ll jingle your bells this festive season

 

Absolut Vodka Is Giving Away Free Cab Rides In Anti-drink Driving Campaign


Absolut Vodka is offering free taxi rides home for revellers throughout December as part of its annual anti-drink-driving campaign.

 

Competitive Spirit: Absolut Launches Global Creative Competition


Ever since it launched back in 1996, Wallpaper* has been raising a frosted shot glass to Absolut’s commitment to art and creativity. Now we’re celebrating the launch of Absolut’s creative compet

 
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