In its next step towards sustainability, The Absolut Company looking at a paper bottle for its vodka.

Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ?turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change?.

Latest packaging innovations aimed at cutting back on plastic and carbon emissions, according to firms

Over the past weeks, life in Jamaica has been inundated with varying sh...

Karin Ekroth, Senior Manager of Communications & Sustainability for The Absolut Company, shares how the world?s sixth-largest international spirits brand?with production of nearly 26 million gallo

With the winter season here, the best way to stay warm indoors is with a delicious drink.

Last year I got to shoot my first national campaign for Absolut Vodka, it was an incredible, life-changing, experience. Late last year I received an email that, at first, I thought was spam. It was fr

Pernod Ricard has partnered with an LGBT rights charity to create a new Absolut vodka bottle in Canada.

Ready-to-drink beverages mix vodka with natural flavors