Machine has announced that it has obtained the digital account for Absolut Vodka. The agency was invited to pitch for the appointment as digital agency and, according to Absolut Vodka, its brief was s

Pernod Ricard-owned Absolut Vodka has launched a new campaign starring numerous famous faces, including British musician MNEK

In its next step towards sustainability, The Absolut Company looking at a paper bottle for its vodka.

Absolut will start trialling a paper bottle prototype in the UK and Sweden: aiming to ?turn the spirits industry upside down with packaging that invokes real and long-lasting behavioral change?.

Latest packaging innovations aimed at cutting back on plastic and carbon emissions, according to firms

Over the past weeks, life in Jamaica has been inundated with varying sh...

Karin Ekroth, Senior Manager of Communications & Sustainability for The Absolut Company, shares how the world?s sixth-largest international spirits brand?with production of nearly 26 million gallo