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From Vodka And Gin To Hand Sanitizer: Global Distilleries Rush To The Rescue Amid The Coronavirus Crisis

It was early last Monday morning when Melissa Hanesworth came up with the idea that Pernod Ricard should make hand sanitizer. As vice president of North...


The Maker Of Absolut Vodka And Jameson Irish Whiskey Says It Is Converting Its Facilities To Produce Hand Sanitizer That It Will Donate Amid The Shortage

The US faces a massive hand-sanitizer shortage and the company that makes Absolut Vodka and Jameson Irish Whiskey is pitching in to help.


Pernod Ricard’s Absolut Passionfruit

Pernod Ricard's Absolut Passionfruit - Product Launch


Absolut Vodka’s Parent Could Lift Investors’ Spirits With Its Revamp

French drinks giant Pernod Ricard said its business is taking a hit from the coronavirus in its key Chinese market. But the company also is in the middle of a structural change that could boost profit


Absolut Vodka Launches #sexresponsibly Campaign

On a day when people around the world have romance top of mind, Absolut is launching Drink Responsibly. #SexResponsibly ? a bold new campaign to help spark a conversation on the role of consent in saf


Absolut Vodka Launches Absolut Comeback, A Limited-edition Bottle Celebrating Recycling

Absolut wants to create a more open world by using creativity to drive progress. With the launch of its latest limited edition bottle, Absolut hopes to encourage recycling and a lifestyle that has le


Tiger Tiger To Host Girls Gone Absolut Event

Popular Morningside-based nightclub, Tiger Tiger, has taken to social media to announce its upcoming Girls Gone Absolut event, which will take place on Saturday, 25 January 2020. In an Instagram post


Absolut Vodka At Vanguard Of Lgbtq Engagement

Iconic brand among first to embrace its queer customers


Absolut Wants You To Meet The Canadians Changing Our Communities

Sponsored Feature: Absolut


Why Is Pernod Ricard, Owner Of Absolut Vodka, Supporting Bullfighting?

Pernod Ricard, which owns more than 90 brands of liquor—including Absolut Vodka, Chivas Regal, and Seagram’s Gin—supports Union des Clubs Taurins Paul Ricard (UCTPR), a collective of more than 400 clubs that support, promote, fund, and organize bullfights and other social events for bullfighting enthusiasts. UCTPR is the biggest bullfighting group in Europe.