Pernod Ricard-owned Absolut Vodka has released its 2021 edition bottle made with 60% recycled glass ? the brand?s most sustainable design to date

The outer bottle is made entirely of paper, with the plastic used only for a thin layer on the inside

Beverage companies are using organoleptic testing for insight into how ? or if ? paper bottles affect product flavor.

Advocating a reduce, reuse, recycle lifestyle.

Machine has announced that it has obtained the digital account for Absolut Vodka. The agency was invited to pitch for the appointment as digital agency and, according to Absolut Vodka, its brief was s

Pernod Ricard-owned Absolut Vodka has launched a new campaign starring numerous famous faces, including British musician MNEK