Have your products and services become commodities? Are you forced to compete on price, discounts and other concessions? Take a lesson from a former dish washer and French master marketer,

French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that court

Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

The spirits maker is using demand-planning software to improve its distribution to international markets marked by shifting consumer tastes.

Crillon Importers announced that longtime CEO and chairman Michel Roux died in his Florida home at 78. Meanwhile, Martin Sorrell's S4 Capital reported strong first-quarter revenue growth of 38 percent

When making cocktails, fresh fruit is often discarded after juicing. But using those remains can actually be used to make a whole new drink.

Andreas Wannerstedt is a Stockholm-based artist and art director that makes oddly satisfying 3D animations.

When Christophe Fofana, a 29-year-old taxi driver and student in Ivory Coast, needed a birthday present for his daughter last year, he did something he hadn’t done before. He went shopping online.

Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of 'emboldened luxury', providing an even bolder shelf standout that g

The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."