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Michel Roux Gave Snob Appeal To Vodka With Ever-changing Absolut Ads


French-born Michel Roux oversaw one of the most successful marketing campaigns ever, transforming the once-obscure vodka brand Absolut into a sensation in the 1980s and early 1990s with ads that court

 

Pernod Ricard Breaks Gif Landmark With Absolut Vodka Animations


Gifs for Pernod Ricard's Absolut vodka have hit 1.5bn views as the brand increasingly uses the digital animations to reach new consumers.

 

Absolut Mixes Machine Learning Into Its Spirits Supply Chain


The spirits maker is using demand-planning software to improve its distribution to international markets marked by shifting consumer tastes.

 

Agency Brief: Legendary Mastermind Behind Absolut Vodka Passes


Crillon Importers announced that longtime CEO and chairman Michel Roux died in his Florida home at 78. Meanwhile, Martin Sorrell's S4 Capital reported strong first-quarter revenue growth of 38 percent

 

I Tried A Cocktail Made Of Trash And It Tasted Just As Good As A Fresh One


When making cocktails, fresh fruit is often discarded after juicing. But using those remains can actually be used to make a whole new drink.

 

Meet The Artist Behind These Hypnotically Satisfying Animations


Andreas Wannerstedt is a Stockholm-based artist and art director that makes oddly satisfying 3D animations.

 

Africa’s Amazon Set For New York Ipo As Online Retail Grows


When Christophe Fofana, a 29-year-old taxi driver and student in Ivory Coast, needed a birthday present for his daughter last year, he did something he hadn’t done before. He went shopping online.

 

Absolut: Absolut Elyx Bottle Design


Absolut Elyx celebrates its evolution with the unveiling of a striking new bottle design. The new Absolut Elyx bottle is a symbol of 'emboldened luxury', providing an even bolder shelf standout that g

 

Report: Absolut Sees 2.5x Higher Engagement With Reddit Video Ads


The Pernod Ricard vodka brand ran video ads targeting key audiences in subreddits around topics like "funny" and "LGBTQ."

 

Applebee’s Drink Of The Month Is “rainbow Punch” ? And It’s Only $2


If you spent your whole life trying to find the pot of gold at the end of the rainbow (and/or protecting your Lucky Charms along the way), excellent news: that rainbow just got a whole lot easier to c

 
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