Anyone else thirsty for a refreshing cocktail ... like now?!

Betty Crocker responds to an eight year-old boy who realized its cake instructions were aimed at women, while Absolut's campaign highlights sexual consent.

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.

/CNW/ - Sustainability has been part of Absolut's mission for many years and it is striving for a more circular world in which resources are reused again and...

Following campaigns by PETA, PETA France, and other animal rights groups, Pernod Ricard—which owns over 90 wine and spirits brands, including Absolut Vodka, Malibu, and Ballantine’s—has confirmed that it’s ending its financial support of the Union of Paul Ricard Bullfighting Clubs, the largest bullfighting organization in the world.

Louise Werner, director of the Absolut Company?s future packaging team, offers an inside look at how they?re pursuing a fully recyclable paper bottle.

Employees at the French offices of wine and spirit giant Pernod Ricard, owner of Absolut Vodka and Malibu Rum among a number of other popular liquor brands, claim they were consistently pressured to drink while on the clock. The company continues to deny the accusations.

Pernod Ricard-owned Absolut Vodka has released a limited edition bottle design in global travel retail to highlight the importance of sustainability

Pernod Ricard-owned Absolut Vodka has partnered with The Paper Bottle Company to create a fully bio-based and recyclable paper bottle