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Absolut Vodka’s New Pear & Elderflower Flavor Is Made With Real Fruit Juice

Anyone else thirsty for a refreshing cocktail ... like now?!


Apple, Absolut Vodka And Reebok: What Brands Are Doing For International Women’s Day

Betty Crocker responds to an eight year-old boy who realized its cake instructions were aimed at women, while Absolut's campaign highlights sexual consent.


Absolut Vodka Urges Drinkers To ‘sex Responsibly’

The Pernod Ricard spirits brand donated money to a nonprofit group as people shared its campaign focused on consent via social media.


Absolut Vodka Launches Absolut Comeback, A Limited-edition Bottle Celebrating Recycling

/CNW/ - Sustainability has been part of Absolut's mission for many years and it is striving for a more circular world in which resources are reused again and...


Maker Of Absolut Vodka Cuts Ties With Bullfighting, Peta Celebrates With Shots

Following campaigns by PETA, PETA France, and other animal rights groups, Pernod Ricard—which owns over 90 wine and spirits brands, including Absolut VodkaMalibu, and Ballantine’s—has confirmed that it’s ending its financial support of the Union of Paul Ricard Bullfighting Clubs, the largest bullfighting organization in the world.


Broken Glass Makes A Comeback In Limited Edition Absolut Bottle


The Absolut Company Pursues Paper Bottles: Q&a With Louise Werner

Louise Werner, director of the Absolut Company?s future packaging team, offers an inside look at how they?re pursuing a fully recyclable paper bottle.


Makers Of Absolut And Jameson Accused Of Pressuring Staff To Drink Excessively On The Job

Employees at the French offices of wine and spirit giant Pernod Ricard, owner of Absolut Vodka and Malibu Rum among a number of other popular liquor brands, claim they were consistently pressured to drink while on the clock. The company continues to deny the accusations.


Absolut Recycled Bottle Launches In Travel Retail

Pernod Ricard-owned Absolut Vodka has released a limited edition bottle design in global travel retail to highlight the importance of sustainability


Absolut And Paper Bottle Co To Drive Sustainability

Pernod Ricard-owned Absolut Vodka has partnered with The Paper Bottle Company to create a fully bio-based and recyclable paper bottle