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Absolut?s Sustainability Efforts Have Rightfully Earned Them The Title Of ?planet Earth?s Favorite Vodka?

Absolut Vodka is becoming a leader in sustainability by examining the people, the product, and the planet.


Absolut’s New Juice Vodka Comes In 2 Fruity Flavors For Summer Sips

If you know me at all, you're probably aware of my affinity for mixed drinks. I'm down for a refreshing cocktail all day, everyday, no matter what season it is. But, there's no denying that a hot summ


Absolut Elyx Unveils New Bottle Design

This year Absolut Elyx celebrates an exciting evolution with the unveiling of a striking new bottle design. Pioneers in the pursuit of perfection and craft, the new Absolut Elyx bottle continues to be


Pernod Ricard Gives Absolut Elyx Pack Makeover

Pernod Ricard is poised to launch a revamped bottle for the Elyx expression of its Absolut vodka brand.


Pernod Ricard Global Travel Retail Names Craig Johnson As Vp Marketing

Johnson is currently Vice President Global Marketing for Absolut vodka. He takes over the role from Nodjame Fouad, who moves to a senior group post in Japan.


Exclusive: Charl Bassil On His New Role As Vp Global Marketing At Absolut Vodka

Pernod Ricard recently announced that Charl Bassil is leaving Pernod Ricard SA to go and head up Absolut Vodka globally...


Absolut Challenges Artists To Create Next Look For Vodka Brand

Over the last four decades Absolut has worked with more than 550 of the world’s top artists, including Keith Haring, Arman Armand, Romero Britto and Maurizio Cattelan, resulting in over 800 art piec


Pernod Ricard Sales Up 10% On Demand From China And India

The spirit?s group first-quarter sales are up despite slowing growth in the US


Absolut Takes Over Soho Townhouse To Create Porn Star Martini Experience

Absolut, the Pernod Ricard vodka brand, is taking over a Soho townhouse to create a multi-sensory experience around the porn star martini cocktail.

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