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We Drank Supermarket Own-brand Alcohol

Can cheap supermarket alcohol really taste that nice?


Brewer Heineken Tempers Profit Hopes As Americas Slip

By Philip Blenkinsop BRUSSELS (Reuters) ? Heineken , the world?s second-largest brewer, forecast profit this year would be at the bottom end of its previous


How Lager Became The World?s Local Drink

Without one of the world?s biggest beer brands, the drink would undoubtedly not be what it is today. Mark Dredge dives into the history of how it became global


Beer Category Kicks Off Sponsorship Sales For 2021-24 Uefa Men?s Club Competitions

European football?s governing body Uefa has officially launched the sales process for the sponsorship rights to its men?s club competitions for the period 2021-24. Concepts for the new sponsorship?


Spring Has Sprung, It?s Time For Sundowners

Among the DJs, who kept the intimate invited guests entertained, were Lamiez Holworthy, DJ Lab, Benny Maverick, Twins on Deck and more.


Nigeria Olympic Committee Extend Sponsorship Deal With Brewery

The Nigeria Olympic Committee (NOC) has renewed its partnership with Nigerian Breweries, it has been announced.


Peroni Named The Greatest Lager Of All Time On National Beer Day

Here's to a great second quarter!


How Beer Ads Are Changing To Suit Modern Drinkers’ Tastes

Beer ads are changing. From Carlsberg admitting it is probably not the best lager in the world after all to anti-advertising BrewDog starting to, er, advertise, something is stirring in the marketing


Amstel Applauds Carlsberg’s ‘bold’ Approach As It Launches Campaign Starring Jeff Bridges

The aim of the campaign, which features the Hollywood actor as a ?human bridge?, is to make Amstel the beer brand that's talked about in 2019 and broaden its consumer base.


28 Things You Need To Know About The 2019 Amstel Gold Race

The cobbled classics are done and it's time now for the Ardennes Classics, starting with the Amstel Gold Race this Sunday. Ahead of this Dutch one-day race, we bring you up to speed on all you need to