Bacardi changing the dynamics and perceptions about the alcobev industry

The company is the first alcoholic beverage brand to partner with Snapchat on a lens that uses full body-tracking AR technology.

A descendant of the Bacardi Rum family has recently purchased a home at Golden Oak inside Walt Disney World.

Twentyfour Seven helps create vibrant new Bacardi spot In Portugal for director Henry Schofield and BBDO NY.

Bacardi in Puerto Rico gains second and sole Wildlife Conservation Certification on the island for its commitment to environmental stewardship.

The 11th Circuit on Wednesday heard arguments in a class action against liquor giant Bacardi over its use of grains of paradise in its gin despite a 150-year-old Florida law that prohibits putting ?

Grey Goose owner Bacardi has launched a new cocktail-making app that aims to ?reimagine the bar setting? and help bartenders "develop their reputation"

From Asics to Paper Boat and Nappa Dori are some of her favourite brands

Gin is the spirit of most interest to bartenders globally, according to Bacardi?s new cocktail trends report for 2021

The latest trends report by Bacardi reveals why we?re craving spice and bitters, which cocktails recipes are on the rise, and how we?re imbibing more mindfully in 2021.