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Bacardi Cup Program Supports 2019 Winners At Star World Championship

It's 9th March 2019 in Miami, USA; in the bay there's a massive fleet of Stars racing at the Bacardi Cup, celebrating the event's 92nd edition, but only two teams can win it.


Worldwise: Bacardi Senior Executive K.c. Kavanagh?s Favorite Things

The chief communication officer loves shopping in Chicago, vacationing in Sardinia, and would love to have a drink with comedy royalty


Bacardi Hosts A Neon Brunch For Millennial Influencers

At Bacardi's NEON Brunch, the brand treated its youthful target and influencers to playful photo ops, bites and cocktails featuring its new Lime product.


Bacardi, Mercy Corps Dive Into Puerto Rico Clean Up Efforts

Restoring life underwater is among the many ways Bacardi and Mercy Corps are helping promote tourism in Puerto Rico.


Beam Suntory Drops Bacardi, Brings Brazilian Distribution Operations In-house

Beam Suntory has called time on its distribution arrangement with Bacardi in Brazil.


Move Over Bourbon: Premium Rum Wants Its Turn

As Americans have helped liquor makers reach historic high sales, rum remains a laggard.


This Company Wants To Be The Bacardi Of Cannabis — And It Has Plans For An Ipo

Vertical Companies is building a portfolio of cannabis brands and has plans to list its Vertical Wellness unit in the third quarter.


Bacardi India ‘identifies And Nurtures’ Independent Musicians Amid Strict Alcohol Ad Rules

Bacardi sees its support of independent music act as a means of connecting with Indian consumers, particularly with ads for alcoholic beverages being banned in the nation. Bacardi has previously organ


Bacardi Partnership Plans Mixed-use Tower In Downtown South Miami

A joint venture led by the Bacardi family is planning to replace a decades-old Winn-Dixie in South Miami with a mixed-use residential tower. Records filed with the city show 5850 S.W. 73 Street LLC


Bacardi Uses Alexa And Google Assistant For Free Rum Sample Campaign

Earlier this month it was announced that Bacardi has teamed up with tech marketing firm Send Me a Sample to..

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