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Bacardi Creates Dance Classes In Collaboration With Ashley Roberts

Choreography will be set to Make It Hot by Major Lazer and Anitta.


Bacardi Has ‘hacked’ Youtube’s Fast-forward Feature To Create A Djing Platform

The brand’s latest video doubles as sound-mixing software.


Bacardi Doubles Down On Analysis To Understand Impact Of Advertising On Sales

Hard work to develop solid measurement tactics combined with people power has landed Bacardi in the top echelon of measurement marketers.


‘drink Less But Drink Better’: Bacardi Makes A Premium Play In India

Bacardi has been in India for over two decades, and has sales of six million cases.


Go Behind The Scenes Of The World’s Most-awarded Rum

If you love rum, you need to check out these photos of Bacardi?s main distillery in Puerto Rico.


Bacardi Appoints Tony Latham As Cfo And Executive Vice President

Bacardi has appointed Tony Latham as chief financial officer and executive vice president, effective from September.


Bacardi Launches Two Brand New Flavours

Bacardi has added two new flavours to its rum portfolio: Bacardi Ginger and Bacardi Rasberry.The...


Bacardi Pop-up At The Angela King Gallery For Tales Of The Cocktail

Bacardi Pop-up at the Angela King Gallery for Tales of the Cocktail


Line Up Announced For Casa Bacardi At Electric Picnic

The line-up for the Casa Bacardi area at Electric Picnic has been announced. The festival returns...


This Is How You Can Win A Free Rum Daiquiri Tour Of Edinburgh From Bacardi

Taxis will take you from The Voyage of Buck to Bullard & Worth, and you'll get to try delicious daiquiris in every one

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