Bacardi has launched a Snapchat lens for its namesake rum that keeps consumers returning to reopened UK pubs a safe distance apart.

Bacardi employees across Australia have gathered friends and family to reconnect with bars and bartenders.

To mark the reopening of England?s on-trade tomorrow, Bacardi has created a new Snapchat lens featuring a Caribbean island ? but it only works if users stand at least one metre apart in keeping with u

Bacardi has chosen O-I:Expressions bottle customisation service, enabled by digital printing, to create a limited edition bottle.

Bacardi has chosen O-I:Expressions bottle customisation service, enabled by digital printing, to create a limited edition bottle.

The $60 million dispute stems from a long-running cost sharing deal in the United Kingdom that ended between the two liquor giants in April.

We have refocused our popular ?This Week on Instagram? column to highlight how different brands ? across different categories ? are communicating with their audiences during these unprecedented times.

Bacardi has launched a new digital ad for its namesake rum brand, shot entirely by a cast in lockdown.

After recording its first volume growth for five years in 2018, Bacardi continued its positive momentum into 2019 to be more...

CORAL GABLES, Fla., Jun. 17 /CSRwire/ - The Spirit Forward Womxns Empowerment Series powered by Bacardi Women in Leadership is back for its third consecutive year of conversation, education, and inspi