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This Company Wants To Be The Bacardi Of Cannabis — And It Has Plans For An Ipo

Vertical Companies is building a portfolio of cannabis brands and has plans to list its Vertical Wellness unit in the third quarter.


Bacardi India ‘identifies And Nurtures’ Independent Musicians Amid Strict Alcohol Ad Rules

Bacardi sees its support of independent music act as a means of connecting with Indian consumers, particularly with ads for alcoholic beverages being banned in the nation. Bacardi has previously organ


Bacardi Partnership Plans Mixed-use Tower In Downtown South Miami

A joint venture led by the Bacardi family is planning to replace a decades-old Winn-Dixie in South Miami with a mixed-use residential tower. Records filed with the city show 5850 S.W. 73 Street LLC


Bacardi Uses Alexa And Google Assistant For Free Rum Sample Campaign

Earlier this month it was announced that Bacardi has teamed up with tech marketing firm Send Me a Sample to..


The World Of Bacardi Single Malt Scotch Whisky

Bacardi isn't just all about rum; they also have a small, but quite interesting, mix of Scotch single malt distilleries in their portfolio, as we learn in this interview.


Bacardi Launches First Voice-led Tasting Campaign

Rum brand Bacardi has partnered with a voice-activated sampling programme to give German consumers a chance to try its range for free


Bacardi Exec: Rum Is The Liquor Industry’s ‘best Kept Secret’

The U.S. liquor industry is expected to be worth $58 billion by 2022, growing 6% each year, and one drink that?s tapping into the market?s potential is rum.


Olivia Culpo Wears The Shortest Minidress With Soaring Silver Heels At Bacardi Brunch

She had legs for days in this bold look.


Bacardi Launches New Brand Experience In Puerto Rican Port

The installation includes promotional products and rum bottles that can be personalized.


Jenna Hemsworth Counting Down To Bacardi Legacy

Jenna Hemsworth will head to Amsterdam in two weeks to represent Australia in the Bacardi Legacy Global Cocktail Competition.

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