Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future – its free, professional bartender training programme for disadvantaged young adults – to South Africa for the first time.
Bacardi, the largest privately held spirits company in the world, is bringing Shake Your Future – its free, professional bartender training programme for disadvantaged young adults – to South Africa for the first time.
Drink giant Bacardi is rolling out the first fully biodegradable spirits bottle in the world.
To celebrate the release of its new limited-edition Halloween rum, Bacardi played the ultimate prank on drinkers by introducing: The Haunted Rum. Leveraging a cast of skilled improv actors and unsuspecting customers, Bacardi tricked (and treated) people into believing there was a spirit trapped inside its new haunted rum bottle.