William Grant & Sons is taking a novel approach to marketing its Monkey Shoulder whisky brand, taking a "pimped out" cement mixer on the road to encourage consumers to try their Scotch mixed.

"Monkey Shoulder is made for mixing, so it only makes sense that we put a spin on classic cocktail moments with the Distortion Tour," said Monkey Shoulder's Vance Henderson.

Whether you like your poison on the rocks or adulterated, you don't really need to wait for World Whisky Day to celebrate the smoothness and refinement of a good malt. But it's good reason to do so, n

A celebration of whisky from all over Earth is taking place at the Whisky Event.

And it's not just today you can try these cocktails out...

The Royal Wedding pop-up bar in DC is coming under fire for 'racist' drinks containing Monkey Shoulder Scotch and Plantation Rum.

Monkey Shoulder is smooth and rich, with mellowed vanilla that goes great neat, on the rocks, mixed, or in cocktails.

Monkey Shoulder is smooth and rich, with mellowed vanilla that goes great neat, on the rocks, mixed, or in cocktails.

The 100% malt whisky has earned a special place with the world's best bartenders, making it the top trending scotch for four consecutive years. 

Discover a taste unlike any other.