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Pure Blonde Goes Organic With Transparency Campaign

In a move to highlight transparency, CUB has taken the unusual step of publishing the recipe of its newly launched organic Pure Blonde inviting scrutiny of the process.


Brewery Gambles By Publishing Its Beer Recipe And Brewing Process

Pure Blonde Organic Lager, the first ACO-certified organic range in Carlton & United Breweries? history has recipe published.


New Health Twist On Popular Pub Beer

One of Australia?s biggest beer brands ? Pure Blonde ? has released an entirely organic alternative to its lager and cider, and they believe it?s a game-changer.


Aussie Beer Shares Its Recipe On Billboard Adverts

Carlton & United Breweries' Pure Blonde Organic Lager is launching with a ?disruptive marketing campaign for a disruptive new product? ? sharing its recipe on billboards across Australia.


Low Carb Beer

Nothing beats going home after a long day and knocking back a couple of cold beers to soothe your tired soul. But if you?re on a strict diet, just how much beer can you drink? Let?s take a look into l


Sales Of Non-alcoholic Beer By Carlton & United Breweries Have Risen By 10%, Amid A General Decline In Aussie Alcohol Consumption

Carlton & United Breweries (CUB), the company behind a slew of beverages including Carlton Draught, Pure Blonde and Great Northern Brewing Co has seen an uptick in the consumption of its non-alcoh


Australia?s Largest Brewery Buys Canned Wine Company

One of Australia?s largest breweries, Carlton & United Breweries (CUB), which was sold to Asahi by AB InBev in July for $Aus16m, is branching into wine with the acquisition of a canned and keg win


Carlton & United Breweries Appoints New Vp Marketing

Carlton & United Breweries has promoted contemporary brand director, Brian Phan, to VP of marketing as its current leader takes up a regional role.


Accc Looks At Liquor Chain Clout In Asahi-cub Deal

Would the big liquor chains and hotel groups have enough clout to help rivals if a combined Asahi-CUB started lifting beer prices?


Divestments On Cards In Asahi Cub Buyout

When one player has more than 50 per cent of a market, the ACCC generally frowns.