Asahi’s Beer To Be Brewed With Aussie Barley

Asahi Beverages has announced it will overhaul its supply chain to source barley directly from Australian farmers for the first time in decades.


Asahi Builds New Barley Supply Chain

Asahi Beverages will buy malting barley direct from Australian barley growers in a major change to its supply chain operations, it says. The company buys more than 70,000 tonnes of barley a year.


Asahi Sources Australian Barley

Asahi Beverages, owner of Carlton & United Breweries, has announced that it is now sourcing barley direct from Australian farmers.


Grant Denyer Drinks A Beer At The I’m A Celebrity Wrap Party In Sydney

The sighting comes after Grant, 43, vowed to ditch the booze completely in an interview with The Daily Telegraph last month


Absolve Your Sins With An Organic Lager


Pure Blonde Launches ‘a Touch More Pure’ Campaign For Organic Lager

Witches, devils, vampires and aliens have gathered at a self-help retreat in an effort to become more pure, through sharing their woes and drinking Pure Blonde Organic Lager.Pure Blonde?s organic vari


Antonia Ciorciari

This week on the podcast, we head to the Great North and chat with Great Northern?s brand ambassador Antonia Ciorciari.


Heineken To Acquire Asahi Beverages’ Brands

The final stages of Asahi Beverages? $16 billion acquisition of Carlton & United Breweries is almost complete, with news Heineken N.V. will acquire the five cider and beer brands Asahi had to dive


Broo Signs Two-year Brewing Deal With Cub

Australian beer company Broo (ASX: BEE) has inked a contract brewing agreement for the nation?s biggest brewer, Carlton & United Breweries (CUB), to produce its Broo Premium Lager and Australia Dr


Ten Ipswich Drink, Drug Drivers Named And Shamed

Drinking too many Pure Blonde beers late at night landed one driver back before the court for a drink driving offence that ended in his loss of licence.